abercrombie kids

“Play is Life” is the brand motto for A&F Kids, a sub brand of Abercrombie & Fitch. The brand puts value in having fun and being a kid, and every garment they sell represents those values.

I was recruited by A&F out of college and placed in the boys graphics department, and then later worked in girls. Having experience in both sides of the kids brand, I was able to broaden my creative skills and eye for design for a new audience.